Material decides almost everything
Stoneware
Thick, heavy, glazed clay. It holds heat far longer than thin porcelain because there is simply more material to warm up, and once it is warm it gives that heat back to the coffee slowly. The trade-off is weight, and the fact that a cold stoneware mug steals heat from the first sip — which is why pre-warming it with hot water makes a bigger difference than people expect.
Porcelain
Thinner, lighter, cheaper, and what most cafes use for a reason: it is durable, stackable and neutral in taste. It loses heat faster than stoneware. For a set that gets used constantly and occasionally dropped, it is the sensible material.
Double-wall glass
Two layers of borosilicate glass with air between them. The air gap is a poor conductor, so the drink stays hot and the outside stays cool enough to hold without a handle. It also makes a layered drink look extremely good, which is most of the appeal. Fragile, and worth avoiding for anyone with a busy kitchen.
Stainless steel
Vacuum-insulated steel keeps coffee hot for hours, which is why every travel mug is made of it. Some people taste metal in it; a ceramic-lined interior solves that at extra cost. See the best travel coffee mugs for the sealed-lid versions.
Size, and the thing nobody checks
Cafe sizing and home sizing are different, and it causes more disappointment than material ever does. A cappuccino cup is around 6 oz. A latte cup is 8 to 11 oz. An American-style coffee mug is 12 to 16 oz. Someone who fills a 16-ounce mug every morning will find a beautiful 6-ounce cappuccino cup charming and useless.
The practical check before buying: does the mug fit under their coffee machine? Espresso machines and pod machines have limited clearance, and a tall mug that has to be filled on the counter and carried is an irritation every single day. If you are buying for someone with an espresso setup, smaller is safer.
Should you buy a set or a single mug?
A set, in most cases. A single mug goes into a cupboard with eleven others; a matching set of four or six replaces a shelf of mismatched ones and reads as a real gift. This is why mug sets work well for weddings, housewarmings and anyone who has just moved — see coffee wedding gifts.
The exception is the specific-purpose cup. A latte art cup or a pair of double-wall glasses is not competing with the cupboard, because it does something the cupboard cannot. That is the version of a single-mug gift that works.
The temperature-controlled question
Battery-heated mugs that hold coffee at a set temperature genuinely work, and they are one of the few coffee gifts that produce an audible reaction when opened. They are also expensive, need charging, hold a fairly small volume, and are hand-wash only.
The cheaper version of the same idea is a warming plate that sits on a desk, which costs a fifth as much, has no battery, and works with any mug they already own. For most people that is the better buy, and it is covered in our mug warmer roundup. Buy the heated mug for someone who moves around, or when the gift needs to feel like a piece of technology.
What to avoid
Novelty and slogan mugs, unless you are certain of the joke and the person. The failure rate is high and the cupboard is already full.
Anything hand-wash-only for a household with a dishwasher. A mug that cannot go in the machine is a mug that gets used on Sundays.
Very thin, very cheap ceramic. It chips at the rim within months, and a chipped rim is the fastest way for a gift to end up in a bin.
A mug on its own as the whole present, if the occasion is larger than a small thank-you. Pair it with a bag of good beans and it becomes a complete gift for the same effort — our coffee gift basket guide covers how to assemble that, and coffee gift sets covers what to put beside it.